In the competitive world of haircare, Curlsmith faced the challenge of standing out and educating consumers about their unique product offerings.
In the competitive world of haircare, Curlsmith, a brand dedicated to curly hair, faced the challenge of standing out and educating consumers about their unique product offerings. To achieve this, they partnered with Jellyfish Commerce and Amazon Ads to create a dynamic omni-channel strategy that would elevate their brand presence and engage their target audience effectively.
Curlsmith aimed to increase brand awareness and educate consumers about their unique selling propositions (USPs) in a crowded market. They sought to leverage Amazon Ads' premium inventory and first-party insights, including innovative placements like Sponsored TV, to reach and engage their audience.
In collaboration with Jellyfish Commerce, Curlsmith crafted a comprehensive strategy that emphasized the power of Sponsored TV within a full-funnel approach. This guided consumers seamlessly through the purchasing journey. As a first-time user of video ads on Amazon, Curlsmith qualified for the Video Incentive Program (VIP), allowing them to produce a high-impact video ad in partnership with Amazon and a trusted third-party production team. The 30-second video, showcased on Sponsored TV, highlighted Curlsmith's best-selling products, including their newly launched hair diffuser. The creative script emphasized Curlsmith's unique emotional appeal, setting the brand apart from competitors.
This strategic collaboration not only boosted Curlsmith's brand awareness but also significantly enhanced consumer engagement, demonstrating the power of innovative advertising solutions in driving business success.
+20%
Lift in US Hair Market Year-over-Year
+27%
Increase in Month-over-Month Sales of a Key Product
769k
Customers Reached
The new to brand sales exceeded all expectations and organic uplift was tracked across all categories advertised!
Hollie Pinnington, Senior Client Manager, Jellyfish Commerce
Jellyfish is thrilled to have won the 2025 Databricks Emerging Global Training Partner of the Year. Presented at the annual Data + AI Summit, the award recognizes Jellyfish's exceptional contributions and innovations in technical training and education. As a leader in providing technical training for businesses operating in the technology sector, including data, analytics, GenAI and cloud technologies, we’re honored to receive this recognition.
Read News
In a recent webinar hosted by Jellyfish and Google, industry experts dove into the power of Google Tag Gateway (GTG), formerly known as First-Party Mode, and why it represents a pivotal advancement for advertisers navigating today’s complex digital ecosystem. With browsers tightening privacy controls and third-party cookies becoming less reliable, GTG offers a forward-thinking solution to maintain data accuracy, drive better performance, and honor user privacy.
Read Article
Advanced Google Analytics 4 (GA4) can offer powerful insights — if you know how to utilize it effectively. In our recent expert-led webinar, we identified actionable tips for brand marketers on how best to optimize performance tracking, audience understanding, and campaign effectiveness.
Read Article
Global fashion eyewear brand Gentle Monster, faced the challenge of evolving privacy regulations and a reduced reliance on cookies, which were impacting the accuracy of their ad performance measurement.
Read More